Nutraceuticals are bringing a new transformation to the Indian health and wellness market.
With a long history of alternative medicine and traditional practices like Ayurveda and Unani,
India has been extremely receptive to the new trend of Nutraceuticals which are aimed
towards building a healthier and richer lifestyle for people through intake of dietary

The market for nutraceuticals, as well as the overall popularity of food supplements such as
probiotics and prebiotics, was present in western countries such as the United Kingdom and
the United States. It began to make an impact in India in 2011, and since then, Nutraceuticals
have been welcomed with open arms by the Indian people. The fact that the sector has
grown so quickly in the country demonstrates this.

By the end of 2025, the market is expected to have grown to $722.4 billion from its current
level of $382.5 billion. The market is developing at a 35 percent CAGR in India, indicating
that the country is on track to become a global leader in the Nutraceuticals sector. India can
further alter the Nutra sector by incorporating other age-old traditional medicinal techniques
such as Ayurveda and Unani, and present the globe with a highly advantageous option for
improving overall health.

With this rapid growth, it has been proven that India can become a Nutraceuticals
powerhouse, and the biggest exporter of Nutraceuticals to the world if the government and
industry come together to form a strong plan for the future. The market for dietary
supplements is expected to grow at a strong pace and the demand for Nutraceuticals around
the world is likely to rise. By leveraging this opportunity, India can use the idea of
‘Atmanirbhar Bharat’ and use its traditional medicine practice along with modern alternatives
to provide the world with the premium quality food and health supplements.

Following the inauguration of a new administration in India on November 9, 2014, a new
ministry was established to promote traditional healthcare practises in the country.
The Ministry of AYUSH was established with the goal of reviving and popularising India’s
alternative medicine system. So, the intent and the vision to move in this direction has been
provided by the Government of India. Now, the need is to come together and take some
concrete steps to remove any barriers in the development of the industry in India.

Both the parties can collaborate to initiate Nutraceutical parks in the country, which promotes
manufacturing of the good. Along with this, the industry experts and government can also
come together to bring regulations which allow the industry to grow in an ethical and positive
direction. Apart from this, deliberations can be done to reassess the taxes on Nutraceuticals
and other business-related issues. In the end, with the growing awareness around health and
wellness post covid-pandemic and the demand for alternative medicine can be a major
opportunity for India to become a Nutraceuticals Powerhouse.
Amit Srivastava, Chief Catalyst, Nutrify Today

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